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Shabby Chic by Rachel Ashwell® for NEXT plc is a new exclusive licensing collaboration launching later this year. It was her love of vintage style, flea market finds and the edgy, nostalgic prettiness of her signature designs that built a huge global following and her becoming synonymous with an interiordesign aesthetic celebrating the ‘beauty of imperfection’. February 2022 – Rachel Ashwell, founder of the iconic brand Shabby Chic® is delighted to announce a new partnership with leading UK retailer, NEXT plc, brokered by her UK agency, IPR Licensing.īorn and raised in England before moving to California in the mid 1980s, Rachel Ashwell launched Shabby Chic® in a small store on Montana Avenue in Santa Monica California in 1989.
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